Blog Becomes First Brand to Sign Long Term Deal with Belfast International Airport’s Car Park for Out Of Home Advertising

Online insurance brand and its agency BConnected Media have teamed up with Belfast International Airport to deliver another ground-breaking media first that will see the brand feature on Out Of Home (OOH) in-carpark advertising at the airport for the next year. Becomes First Brand to Sign Long Term Deal with Belfast International Airport’s Car Park for Out Of Home Advertising

This partnership, worth tens of thousands of pounds, completely dominates all car-parking and drop-off facilities to help reinforce the its4women brand which provides online car insurance in the Northern Ireland market.

Earlier this year, sponsored mid mornings on Cool FM, Downtown Radio and Downtown Country, the first time that a brand ever sponsored a specific day part across three stations as part of the initial launch campaign.

The its4women brand has been operating in the insurance market in Ireland for the last ten years and is one of MCL InsureTech’s flagship brands. It has been instrumental in MCL InsureTech’s handling of over €80m of online car insurance policies and securing approximately 5% of the Irish market.

Stephen Lamb, Director of BConnected Media, MCL InsureTech’s media agency, discusses the importance of innovation when designing marketing campaigns:

"We were looking for a unique and innovative out of home advertising solution that would provide us with a direct route to target our female audience. its4women insurance is online and therefore it’s the perfect option for busy people, who are travelling and on the go.

“You can get the insurance cover you need, day or night, on web, on demand and on the go. So, before you jet off on your holidays you can be assured that you are covered for any eventuality. This one-year partnership with Belfast International Airport car park will expose the brand to millions of customers and build visibility of its4women and its insurance offering.”

Belfast International Airport

Gary McClarty, Chief Executive of MCL InsureTech, explains how the award winning its4women brand is growing market share:

" has been perfecting online car insurance for ten years and we have been there when we are needed the most, earning the trust of over 130,000 women in Ireland. Our quick, easy, online insurance proposition is tailored to your individual needs and it has enabled us to capture around €80million of the motor insurance market in the Republic which equates to nearly one in every twenty vehicles.

“We intend to replicate this success in Northern Ireland, securing 5% to 10% of the local online car insurance market within 5 years. This agreement with Belfast International Airport car park will help us achieve visibility and deliver against our objectives.”

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